{"product_id":"loreal-technique-excellence-hicolor-highlights","title":"Loreal Technique Excellence HiColor Highlights","description":"\u003ch2 class=\"dark-gray mv1 lh-copy f4 mh0 b\" id=\"main-title\" data-seo-id=\"hero-carousel-image\" itemprop=\"name\" data-fs-element=\"name\"\u003eLoreal Technique Excellence HiColor Highlights\u003c\/h2\u003e\n\u003cdiv class=\"mb3 f6 mid-gray lh-title overflow-visible db\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003cdiv class=\"mb3 f6 mid-gray lh-title overflow-visible db\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003cdiv class=\"mb3\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003cdiv class=\"mb3\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003cspan\u003eL'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eA strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTrue-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb role=\"emphasis\"\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mb3 f6 mid-gray lh-title overflow-visible db\"\u003e\n\u003cdiv class=\"dangerous-html mb3\"\u003e\n\u003ch5 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"3\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch4 class=\"pg1-md pb-2\" role=\"heading\" aria-level=\"3\"\u003eWhat makes it special?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with Anti-Breakage Ceramide R Complex\u003c\/li\u003e\n\u003cli\u003eProvides multi-lift and deposit with no brassiness\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated for dark bases of hair\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Loreal","offers":[{"title":"Sizzling Copper","offer_id":67824550051976,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Intense Red","offer_id":67824550084744,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Red Fire","offer_id":67824550117512,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Coolest Brown","offer_id":67824550150280,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Soft Brown","offer_id":67824550183048,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Red Hot","offer_id":67824550215816,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Light Cool Brown","offer_id":67824550248584,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Deep Auburn Red","offer_id":67824550281352,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Copper Red","offer_id":67824550314120,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Soft Auburn","offer_id":67824550346888,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Light Auburn","offer_id":67824550379656,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Golden Ginger","offer_id":67824550412424,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Vanilla Champagne","offer_id":67824550445192,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Natural Blonde","offer_id":67824550477960,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Honey Blonde","offer_id":67824550510728,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Sandstone Blonde","offer_id":67824550543496,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Black Sapphire","offer_id":67824552018056,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Black Plum","offer_id":67824552050824,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Red Violet","offer_id":67824552083592,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Black Onyx","offer_id":67824552116360,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"Deep Violet","offer_id":67824552149128,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true},{"title":"True Violet","offer_id":67824552181896,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/9921\/7032\/files\/loreal_01.jpg?v=1793650170","url":"https:\/\/sistarbeauty.com\/products\/loreal-technique-excellence-hicolor-highlights","provider":"Sistar Beauty","version":"1.0","type":"link"}